The financial analysis of apple inc is based on evaluating company and industry data from various sources. The company also sells related software, services, accessories, networking solutions, and thirdparty digital content and applications. Aapl is one of the worlds most visible and recognizable consumer electronics brands. Since then, apple has grown exponentially in terms of products and services. Apple has dealt in a narrow range of products traditionally. Nov 22, 2017 a note on the business strategy of apple the aforementioned specific aspects of the business strategy of apple are selected for the purpose of conciseness. Logo industries served computer hardware mac, imac, mac pro, macbook, macbook air computer software ios, os x, safari, ilife, iwork, imovie, iphoto consumer electronics ipod, iphone, ipad, apple tv and mac products internet itunes store, icloud, app store, mac app store geographic. Jan 08, 2020 this apple swot analysis reveals how one of the most successful worlds companies used its competitive advantages to become the dominant player in the tech industry. We have conducted a comparative analysis of the balance sheet and the income statement of apple inc. This study aimed to analyze the factors that affect the performance company from the perspective of internal and external factors in apple inc. Based on analysts offering 12 month price targets for aapl in the last 3 months. Internal factors include financial risk, market risk, operating risk, credit risk, and liquidity risk.
Moreover, the report contains analyses of apple leadership. Founders steve jobs, steve wozniak and ronald wayne established apple in 1976, with its incorporation in 1977. In addition, in saying, to own and control the primary technologies behind the products that we make, apples corporate vision indicates a strategy of vertical. The swot analysis framework considers this exclusivity strategy as a factor that limits market reach. A comprehensive financial valuation report on apple inc. Aapl is a leading company in designing, manufacturing, and marketing mobile. Strategic management analysis of the strategy of the apple, inc. Apple has reinvented the mobile phone with its revolutionary iphone. Apple is headquartered in cupertino, california and was founded by steve jobs. Apple is an american corporation that develops and sells computer electronics, software, personal computers and portable devices internationally.
Apple inc mission statement apple designs macs, the best personal computers in the world, along with os x, ilife, iwork and professional software. A trend analysis was performed using data for the last five years, and presented in excel charts and tables. Switching cost is not much in the market in which apple inc. Apple swot analysis 5 key strengths in 2020 sm insight.
Apr 28, 2019 apple inc report contains a full version of apple value chain analysis. In relation, apples vision statement must direct business efforts toward a future of leadership in the global market. Aapl stock, price quote and chart, trading and investing tools. Pestel analysis external environment political analysis apple inc. The following presentation provides extensive industry and business analysis behind one of the worlds most innovative companies, apple inc. During the recent years, it tried to expand its business by adding new products and services like apple watch and apple pay. Full strategic case analysis for apple incorporation including industry, competitors and firms self analysis. An analysis pestel analysis, porters 5 forces analysis, swot analysis, comprehensive analysis of financial ratios, and comprehensive analysis of share performance of apple inc. Since its inception in 1976, the company has been a global leader in the technology industry. Industry analysis business policy and strategy ijser. The company has been providing robust technology products and exceptional software services.
It was michael e porter of the harvard business school who introduced the concept of value chain. A case study and analysis on apple inc marketing essay. Financial statements and financial ratios analyzed. Computer hardware, computer software, consumer electronics, industries served digital. Apple incorporated, aapl investment summary business. Technical analysis gauges display realtime ratings for the selected timeframes.
Bargaining power of suppliers inflation, recession and currency apple is going internationally apple inc. Even though it started as a traditional computer company, apple now designs and manufactures a wide variety of electronic devices, including. The summary for apple inc is based on the most popular technical indicators moving averages, oscillators and pivots. Oct 19, 2015 apples music marketing strategy has created resentment and led to public criticism from major recording stars that could tarnish the brands image. Supply chain analysis apples products and components are manufactured by a number of suppliers around the world. Apple will host the 2020 annual meeting of shareholders at the steve jobs theater in cupertino on february 26, 2020. With the recent quarterly release this week, apples nasdaq. Jan 24, 20 with the recent quarterly release this week, apple s nasdaq.
Apples 2017 environmental responsibility report, covering fiscal year. Apple inc report contains a full version of apple value chain analysis. First of all, in appendix 1, pestdg analysis hitt, ireland and hoskisson, 2012 is employed to analyze the segments and elements in the general environment, which is constituted by political and legal segment, economic. The article focused on critical analysis of apples governance and. Defined, discussed, and analyzed for 5 years was written by, paul borosky, mba. For example, the company carefully selects the authorized sellers of its products. Longterm activity ratios summary net fixed asset turnover. In this report, i used apples 2018 10k, apples 2017 10k annual report, apples 2016 10k. View all aapl assets, cash, debt, liabilities, shareholder equity and investments. This pestel analysis of apple inc explains the various forces in apples macro environment that are affecting its business. Also major sales contribution for apple is from outside us apple 10k. Dec 31, 2019 we have conducted a comparative analysis of the balance sheet and the income statement of apple inc. The primary business activity of the company is electronic computers sic code 3571. Its unique vertical system will be critical to drive future business opportunities for them.
Strength analysis showed that apple is endorsed by a large brand. The company is known globally for its innovative solutions for computer software, electronics, and online services. Apple leads the digital music revolution with its ipods and itunes online store. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and. Potential impact of technological factors on apple. Marketing analysis of apple inc the writepass journal. While the external factor comprises the gross domestic product gdp, inflation, exchange rates, and index rates. Product portfolio analysis article pdf available in journal of the international academy for case studies 177.
Porters five forces intensity of competitive rivalry threat of new entrants bargaining power of. Apr 22, 2019 apple inc report contains a full version of apple swot analysis. Apple s customers seek performance products that are aesthetically pleasing and provide assurance that the product will be of quality. Soon after the apple i, the company was officially incorporated on jan. Partly due to panic among investors and partly due to negative opinion by analysts.
The report illustrates the application of the major analytical strategic frameworks in business studies such as swot, pestel, porters five forces, ansoff matrix and mckinsey 7s model on apple. Jul 10, 2019 this pestel analysis of apple inc explains the various forces in apples macro environment that are affecting its business. Pdf apple inc strategic development report 2015 andrew. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Pdf apple had made our life even easier than time when apple was just a fruit. For example, the company specifies innovation in product development. The value chain includes the entire range of activities from the beginning to the end involved in bringing the product to the market and the end user. This weakness exists despite exclusivitys advantages, such as. Executive summary apple stock price vs sp500 in 5 years business summary apple inc.
Only shareholders who have registered in advance and have a valid. Mohd padzil bin hashim international business school universititeknologi malaysia introduction apple computer inc was. In the external environmental analysis of apple computer, inc, i mainly utilize three tools and models. The report illustrates the application of the major analytical strategic frameworks in business studies such as pestel, porters five forces, value chain analysis, ansoff matrix and mckinsey 7s model on apple. The approach also lies at the heart of our global environmental strategydriving us to make not just the best products in the world, but the best products for the world. A vertical analysis was performed, which also involved an. We appreciate shareholders interest in attending the meeting, but registration has reached capacity and we are not able to accommodate additional requests. This article highlights the production and innovation strategy, marketing and branding strategy, and manufacturing and supply chain strategies because they are very prominent and critical in. It covers all the strategic issues facing the industry and apple inc. Moreover, the report contains analyses of apple leadership, business strategy. They continue to be at the forefront of innovation in each of the markets they compete in by investing in strategic research and development. Apple has long been an investor favorite because of its strong revenue growth and high return on investment.
Rajibul hasan research paper undergraduate business economics offline marketing and online marketing publish your bachelors or masters thesis, dissertation. The consumer electronics and information technology industry has its roots in the initial popularity and spread of basic household items starting in the early 20th. Rajibul hasan research paper undergraduate business economics offline marketing and online marketing publish your bachelors or. In the following analysis we will be discussing apple inc. The swot analysis of apple company clearly boasts about the various strengths of the brand and how its weaknesses are far lesser then strengths. Apple is one of the most innovative companies in the world with some fantastic products which make up its strength in the apple swot analysis. Group assignment apple computer strategic management mrc22 prepared by norhayati sulaiman mr111202 ahmad akmal mohd idris mr121007 nor fadillah md ali mr 11150 for dato dr. As one of the computer giants, apples predominance position is losing. Apple inc pestelpestlepest analysis apples macroenvironment. Before we provide recommendations and suggestions for the future strategy choices and. Apple launched its first product apple 1 computer in 1976. Apple swot 2020 swot analysis of apple business strategy hub. An insightful analysis report on apple,inc analysis conducted by. The report illustrates the application of the major analytical strategic frameworks in business studies such as pestel, porters five forces, value chain analysis, ansoff matrix and mckinsey 7s.